In 2005, Steve & Joan took a step back to spend more time with their true loves – painting & photography. And, after many years as valued consultants who’d earned their MBAs as children at the dinner table, their daughters, Lauri & Robyn, joined GD to lead it into the future.
Lauri Feinsod, the new CEO, had a goal to take the best of our already successful legacy business and infuse it with the energy of a start-up. She began by a process of “unframing”: revolutionizing our company’s culture by introducing a C4 (consciousness, creativity, collaboration, community), values-driven filter for all decisions, and taking a stand for business as an uplifting force on the planet.
This re-evolution included a new era of service excellence for us, a new Business Services division devoted to B2B partnerships, a vastly expanded Print Division, Marketing Division and the embodiment of a Tech Company, at the next level, to continue our history of creativity and innovation. Business models were evolved, services were added, we became more nimble, and grew into a top workplace, in the region. Not a bad way to celebrate our 40s – “sexier than ever,” as the press release proclaimed!