|
|
| |
Advantages of Giclee Editions
The many wonderful reasons to do giclee limited or open editions.
The Ability to Enjoy Added Revenue on Every Work of Art
For starters, you have many more fans of your work than can actually afford one of your originals. By offering a giclee print of an original, you’ve enabled them to acquire art that they love, that can even be signed by you, and is an extremely close representation of the original (while there will only ever be one true, unique, original, giclee editions still do a remarkable job of capturing the magic of that original), but is available at a fraction of the price. Of course, they know it’s a reproduction and not the original, but they still get to cherish something that you’ve created and you get to enjoy additional revenue on a singular work of art, as well as an expanded fan base and increased exposure. As a bonus, all of this brings more perceived value to your original (after all, if people are clamoring for editions, then your original must be striking quite a chord with your public).
|
|
 |
Making Your Work Affordable for Everyone Who Loves It
Giclee printing also provides you with additional product price points, which are impacted both by the quantity of your edition (typically between 25 and 250), as well as the opportunity to offer the same work of art in more than one size (e.g. your original was 36”x48,” but you provide editions in a small size at 9”x12” and a medium at 18”x24,” so that anyone who loves your work can now afford it).
Holding Out for the Best Price on Your Originals
And, when it comes to edition quantities, as your edition sells out, the price of each one increases, because of their greater perceived value (with fewer and fewer available for purchase, they become even more precious). But the beauty of it all, is that the quality of giclee prints is such that your 250th impression, is just as precise and beautiful as your 2nd. Plus, having so many price points for your work allows you to hold out for the best price on your originals, because you’re already making money on your editions.
Giclee's Cost-Effectiveness and Consistency
Giclee editions are also so cost-effective and consistent in quality and that you can order them as few as 5 at a time so you’re not over-extended while you continue to receive orders from your clients. This keeps you liquid, so that you can invest in even more images that connect with your public. Of course, if you want to capitalize on even greater savings, you can always choose to order in bulk. And, there’s no obligation to finish an edition.
|
|
