Case Studies: Replay Photos

Services Utilized – Giclee Printing, Custom Framing, Order Fulfillment,
Product Development, Web Services

Rapid Growth Selling High-Quality College Sports Images
Replay Photos is a business that sells high-quality college sports images. A rapidly growing company, their current catalog already has images from over a dozen major schools and is growing to more than double that number in the next year. Their market is everyone from the individual alumnus or die-hard fan to businesses like restaurants, bars and hotels with a connection to a particular school. Their catalog of images is searchable by school or by topic to help customers zero in on the right photograph, quickly.

A Full-Service Solution
Replay Photos first partnered with us to provide quality framing services for their prints. This relationship was mutually beneficial, but Replay Photos soon saw the advantages of a partner who could provide the same quality framing, bundled with printing and fulfillment services under one roof. Our business services model is new to our industry: a comprehensive package that gives image marketing companies everything they need to produce and distribute their products.

A Fun and Interactive Website
Soon after, our web services team created a new web presence for Replay Photos. By using our own veteran web team to make our clients' websites, we ensure a seamless, efficient integration between their website and our production and fulfillment systems. Also, with our own web team in play Replay Photos was able to include our FrameShop interface in their new site, so their customers can preview their imagery choices in different mat and frame combinations.

Creating a Mutually Beneficial Business Partnership
By the end of 2005 we were providing a comprehensive range of services for Replay Photos, from printing and framing all of their images, to fulfillment and web services. Our relationship has been mutually beneficial; while we've helped Replay Photos increase their sales with our array of services and industry experience — not to mention the savings they've secured by outsourcing their entire production and distribution process to a single source, their feedback has helped us perfect our partnership program and they've connected us with new businesses through positive word-of-mouth.

Demonstrated perfectly by our ongoing two-way partnership with Replay Photos, a new goal has emerged for our company: to focus on providing our partners with every possible business advantage. If we use our production, fulfillment and technical infrastructures to help our clients, they will enjoy greater success and bring even more business to us, which will in turn empower us to become an even better strategic partner for them, ad infinitum. In essence, this model is beyond marketing — instead of just trying to get more and more clients, we're helping to build stronger clients.