Our Story: Digital Age

After conducting a nationwide search – and upon discovering the joy of sweet tea – in 1992 Joan & Steve relocated GD to the Craftsmanship Capital of the world, High Point, NC. Here, we built an impressive team of accomplished craftspeople. That same year, these forward-thinkers co-founded Woodlands 2000, an organization devoted to ensuring that more trees were planted in America, than were being consumed by the picture framing industry.

Simultaneously, we were evolving into a respected and cutting-edge technology company, doing things with software that had never been done before. It began humbly in 1997, as pictureframes.com, with a single page on the web, which was just a catalog request form. Then, in 1999, we added online custom frame ordering, the very first of its kind.

We gained Apple Developer status and had become the leaders in uncovering the potential of all the amazing new technology. In 2000, the first of our innovations was a fun, interactive service that brought our award-winning catalog to life – the aptly named Personal Frame Shop. The Print & Frame Shop, then took interactive creating to its next great level by adding fine art giclee printing on paper & canvas to the playspace.